TechCrunch does a good job crunching the industry data from an article in Advertising Age to come to these results. So what does it mean? You can’t really say that print media is dying– magazine advertising still rakes in three times the total of all online advertising. It’s the traditional newspaper format– editorials, classifieds, local reprints of wire stories– that’s really taking a dive. But even with the rapid decline, newspaper advertising still rakes in more than double what online advertising does.